The Basics Of Search Engine Optimization
Google and Bing are two of the most powerful search engines in the virtual world right now.
They attract hordes of attention from site owners around the world for a good reason. With millions of searches being carried out on a regular basis, it becomes necessary to tap into this magical traffic source as a site owner. It doesn’t matter what niche you’re in, search engine optimization matters and has a role to play.
Here is more on what Mindarmour Media includes.
Premise of SEO
The goal of search engine optimization is to build your site in a manner, so its page’s rank on search engines such as Google or Bing. You do this by improving user engagement, targeting specific keywords, and building a robust site in general.
Site owners who do this best are rewarded by Google and Bing by pushing them up their rankings.
This means whenever a person searches keywords you’ve ranked for; you take home the prize of getting more traffic. It is a powerful position to be in for site owners.
Basics of SEO
1) Content Creation
Let’s dive into the basics of SEO, and it starts with content creation. What is being put up on the site?
Google and Bing want to direct their users towards the best sites in the niche. This means the content has to be useful, immersive, and valuable. IF not, they will find another site to direct users towards.
Content creation includes keyword selection, length of text, type of content (i.e. video/image/text), and its presentation. It all has to come together.
How does the site perform when it’s loading? There is nothing worse than a site that takes hours to load. Google and Bing will steer far away from lagging sites such as these because they’re unhelpful and provide little value to those jumping on board.
It’s best to focus on performance because it’s a core requirement for SEO. Things such as speed, layout, and structuring all play a role.
3) User Experience/Engagement
How does the user feel when they hop online and find this site? Does it run well? Does it provide the content they’re on the look out for? User experience is critical, and Google pays attention to this with its analytics set up. The longer a user stays on your site, the better it is.
This is becoming increasingly important for site owners who ignore mobile devices. You want to make a site that’s mobile friendly for this purpose too. You don’t want people leaving because your site is impossible to read on their iPhone!
Mindarmour Media also looks at how authoritative your site is in the targeted niche.
For example, if you are a golf blog, you want to look like an authority on the sport. This is going to appeal to Google as they want people to visit sites that are authorities in the niche because it improves the user experience.
What To Avoid
1) Spammy Backlinks
When it comes to the basics of SEO, you also want to take a look at what to avoid because this plays a major role with your on-page changes.
One of the worst things a person can do doesn’t involve the site itself. This includes the backlinks that are being directed back to your site. It’s like a web where Google or Bing look to see which sites are attaching themselves to yours. The more sites you have, the better it is.
However, spammy backlinks that are coming from sketchy sites can lead to major penalties.
Google and Bing will send your site to the bottom of the pit if they find spammy backlinks coming through to your site. It can be a real mess.
2) Keyword Stuffing
This is another issue people can have as site owners, and it is hard to notice at first.
Keyword stuffing seems like a good idea to get Google to read what you are putting up on the site, but that’s not how it works at all. Instead, you end up getting penalized. Torrance SEO is about optimizing content, so it reads well and has the right keywords present.
Sometimes, you end up ranking for keywords that you didn’t even target! This is the magic of focusing on quality first rather than stuffing keywords.
3) Pop-Ups/Random Ads
You never want to have pop-ups or random ads present on your site as that is going to ruin the user’s experience. This can become a real issue with your chances of ranking on Google or Bing.
These are the basics of search engine optimization for those who are looking to gain a better understanding of how this works and what their site needs moving forward. Once you come to grips with this, you will start to rank well over time.